AI Product Description Writer

There is no single right length — the channel decides it. Marketplace fields are hard limits: titles are capped, and bullet points are truncated rather than wrapped, so anything past the cut is not read. On your own shop the constraint is attention, not characters: most shoppers scan a first line, a spec list and a price. A workable shape is a short headline, two or three sentences of context, then features as a list the eye can pick off. Write long, then cut — what survives trimming beats anything written to a word count.

A feature is a fact about the object; a benefit is what that fact does for the person holding it. Double-walled steel is a feature, coffee still hot on the drive home is the benefit. Features alone read as a datasheet, benefits alone read as advertising with nothing underneath — the pairing is what convinces. The practical version is to write the feature, then finish the sentence with the word so: 800 ml capacity, so it holds a full day without refilling. Keep the number in. A benefit with a figure attached is harder to dismiss than an adjective.

You can, and thousands of other sellers are doing exactly that, which is the problem. Identical text across many sites gives a search engine no reason to rank yours, and on a marketplace it gives a shopper no reason to buy from you rather than from whoever is cheaper. Manufacturer copy is written for retailers anyway: specification-led, often translated, and rarely clear about who the thing is for. Treat it as source material rather than output — pull the numbers, materials and compatibility notes out, throw the sentences away, and write around the facts.

Not for being machine-written — the stated position is that the result is judged rather than the method, and unhelpful text written by a person fares no better. What causes trouble is what unedited bulk generation produces: near-identical pages adding nothing a shopper could not read off the spec table. The risk is thin content, not authorship. A description naming things a model could not have known — how it behaves after a year, what it does not fit, why people send it back — is the part no generator supplies.

Rules vary by country and category, but the shape is consistent: a claim must be true and you must hold the evidence before you publish, not after somebody complains. Environmental wording draws particular attention, and biodegradable, eco-friendly, carbon neutral and recyclable all have specific meanings that are policed. Health claims are stricter again — antibacterial, hypoallergenic or clinically proven can pull a product into a regulated category whether you intended it or not. Anything comparative or superlative needs a substantiated basis, and copy generated from a short brief reaches for exactly these words.

Both fields are sent to this site's AI route and forwarded to the AI provider that writes the copy, so treat everything you enter as leaving your machine. That is how the copy gets written, but it makes the details box the wrong place for supplier costs, margins, unannounced SKUs or launch dates. Nothing is stored here: the result lives in the page while the tab is open, each run replaces the one before it, and closing the tab is the whole of the cleanup. Pressing Stop cancels the reply you are reading, not the request, which has already gone.

In the title first, in the opening sentence second, and in the attribute fields — colour, size, material, compatibility — which are searched more often than sellers expect. Use the words shoppers type rather than the ones on your invoice: people search for a case that fits a particular phone, not for a polymer protective enclosure. Include the obvious synonyms once each, since the same object has different names in different places. Repetition no longer works: one phrase pushed through a paragraph reads badly and is discounted, and on a marketplace that paragraph is often not indexed at all.

Because a short brief leaves the model nothing but the average of everything it has read, and the average of product copy is elevate, crafted, perfect for, whether you are. The fix is on the input side. Give it the specifics only you have — the real measurement, the thing it deliberately does not do, the mistake customers make when buying, what you would say about it to a friend — and generic phrasing has less room to appear. Then cut the opening line, which is usually throat-clearing, and replace any sentence that would fit a different product unaltered.